The Book of Change
The Book of Change is a step-by-step guide for business leaders who want to manage organizational change in their workplace. It is written for business and government executives, change management consultants, and university professors and students. It provides practical change management solutions for those who need to address change in the workplace. The book is designed to be a step-by-step instruction guide that the change management agent can use to manage organizational change or developments. These could be internal or external impacts to the organization’s health or profitability.
Step-by-Step Guide to make Organizational Change Management
The Book of Change is both a cutting-edge, meta-analysis model and a resource publication where the reader can learn about the change management process. You can learn about the history, terminology, institutions and current thinking regarding the topic. Much of the publication is built on the thinking of others who have been or are contributing to the field.
The Book of Change is the first and only doctorate level, systematic meta-analysis of the seven decades of both the historical and the published organizational change management models. The book presents a comprehensive model that combines the best attributes of the various change management models that have been created in the last 75 years. One of the more unique and appealing aspects of the book is its readability, as in non-academic and non-metaphysical, in terms of explaining what needs to be done.
The research focused on 22 different organizational change management (OCM) processes published since Kurt Lewin created the field in 1947. As an academic, the author spent his doctoral research reading the leading publications, periodicals, and research papers on this subject so that you, the reader, does not have to.
Today, the change we face is as existential as it is exponential. People want to understand how to deal with the external changes like the Twin Towers attack on 9/11, the Great Recession, the European Brexit, the Presidency of Donald Trump, COVID-19, and now Artificial Intelligence (AI). They also need to deal with immediate internal organizational changes like mergers or restructuring. The Book of Change provides them with answers and a road map to address their specific change management needs. The book is an instruction guide that an organization or change management agent can use to manage organizational change.
This organizational change could be big or small. For example, the person could be a company president charged with managing a major merger with another firm. On the other hand, it could be an IT manager who needs to implement a major new software system. Organizational change comes in a thousand different types and sizes. But the bottom line is there is a manager worried about how she or he will manage this new challenge. The manager can use the Book of Change® to either proactively or reactively address such change impacts. That is why the book admonishes the reader that
Either you manage change or change manages you!
Organizational Change Management or Development Models
1951 Lewin's Change Management Model
1958 Lippitt Phases of Change Theory
1964 Satir Change Management Model
1963 Stages Group Development
1967 Reason Action and Planned Behavior
1969 Kübler-Ross Change Curve
1997 Beckhard-Hamis Change Management
1950 Deming Management Method
1952 McKinsey 7-5 Model
1983 Prochasks/DiClemente's Change Theory
1985 Accelerated Implementation Methodology
1956 Social Cognitive Theory
1991 Bridges' Transition Model
1991 Koberg-Bagnall Model
1992 Burke-Litwin Model
1993 Sigma Six
1995 Kotter's 8-Step Process for Leading Change
1996 Proaci ADKAR
2001 Duck's Five-Stage Change Curve
2008 Nudge Theory
2014 DICE Framework
2016 Change Path Model
2023 Carson's PSOCM Model
PSOCM 10-Step Model
The People Sustained Organizational Change Management (PSOCM) model is a 3-Phase, 10-Step, 39-Action comprehensive, life-cycle series, change management model based on a systematic literature review and meta-analysis of the top 22 change management processes.
The model was developed as part of the author’s doctorate research at Washington State University’s Interdisciplinary Doctorate Program. The model is the most comprehensive change management model available today. The author looked at the change management process through a rigorous academic meta-analysis process to come up with a much more comprehensive, systematic, and quantitative approach. Instead of giving you a three-to-five phase program with a lot of psychological, qualitative narrative about how to handle a particular phase, he became very specific. The PSOCM change management model presents the first complete life-cycle series of steps that can be utilized in total, in phases, or as discrete actions.
The PSOCM process is driven by defined actions, with statistical metrics that produce measurable results. The underlying premise is “performance efficiency and cost-effectiveness” that can be measured for success. All of these produce quantifiable, statistical metrics that can be used later in the process to monitor real success.
The model is designed so that the user can take the process in its entirety or use only specific parts of it. If you have the time, resources, and due diligence to take the process in its entirety, then that will give you the best result. However, if you need to use parts of it to address specific issues, then it can be done successfully.
One important distinction to keep in mind when considering using PSOCM is that it is free. In the high-tech world there are numerous open-source software programs from which the original source code is made freely available and may be redistributed and modified. That is the beauty of PSOCM. You can use it or modify it to fit your specific organizational needs.
About The Author
Richard H. Carson’s 40-year career includes being a practicing executive manager, organizational consultant, and research university academic. The latter was spent doing doctorate level research at a “Tier One” research university (Washington State University) in organizational psychology. For the first 30 years he worked as a senior executive manager and as a policy analyst, on economic and environmental issues, to three Oregon governors. He then spent the next 10 years as a change management consultant for a national management company. He worked helping both profit and non-profit organizations become more performance efficient and cost-effective.
This experience resulted in his creating the PSOCM process model to achieve organizational change management. This also resulted in his founding the firm of Carson & Associates in 2018.The firm now provides services such as organizational change management, strategic planning, and executive coaching exclusively to individuals and organizations.Carson brings fresh new thinking to the process of organizational change management (OCM).
The core of his problem-solving methodology is the medical diagnostic process developed by the Institute of Medicine (2015). He uses the metaphor of the organization as individual to emphasize the importance of achieving organizational health.
Mr. Carson has written over 100 articles for international and national periodicals such as Entrepreneur, Business Journal, Public Management, and Architecture. He has also written four non-fiction publications that are listed on Prabooks and Amazon Author pages.
Richard Carson's "Book of Change" is a masterpiece in the field of change management, seamlessly blending theory with practical application. Carson expertly navigates the challenges of organizational change, providing a clear, step-by-step guide that I found not only accessible but also invaluable in my professional development. This book is a must-read for anyone looking to hone their skills in managing change – I was thoroughly captivated and inspired from cover to cover.
ThiruMoolar Devar, author
An Intense Calm
"The Book of Change" by Richard Carson is an extraordinary achievement, offering a doctorate-level exploration of organizational change management models. Carson's comprehensive framework, forged from seven decades of research, seamlessly blends historical context with contemporary insights. From the captivating history to the transformative PSOCM 10-Step Model, this book delivers actionable wisdom for academics and MBA professionals. Meticulously organized and enriched with valuable appendices, it is a game changer that will shape the future of change management studies, providing an invaluable roadmap to navigate the complex world of organizational change.
Sarah Vancini, CEO
Stories With Substance
The "Book of Change" by Richard H. Carson was a shimmering star in my Summer book list. A handy tome on change, its benefits, difficulties and more importantly how to manage it. Richard has an extensive background in change management, consulting and urban planning. All these skills converge to great benefit.
The book is a must read for any leader, whether a consultant, public servant or someone in the corporate world. From examples of problem statements to the description of quality and management tools, this gem is replete with useful information. My sincere recommendation to all who lead is to pick up this book, read it and keep it handy. You will consult it over and over again!
Enrique Brouwer, professor
Industrial & Organizational Psychology
Washington State University
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